• Life Day By Day

    Service, surveys and feedback

    Service may come first but after service there are surveys and feedback. It seems that everyone these days after providing a service is asking me to complete a survey or give feedback. What happens to all this feedback collected mostly via short surveys and some not so short? The rationale for feedback is to improve customer service. But are we all suffering from feedback fatigue? I do like to give compliments and positive feedback where it is deserved but this endless invitation to complete surveys and give feedback is very bothersome. It usual takes longer thanĀ indicated forĀ these endless requests for feedback. Does it improve the service? When I receive an…